Young et Rubicam : Les pubs drôles et créatives de la saga Decathlon
Posté le 07. juin, 2010 par Bango in Advertising, Inspiration, ShowcaseDepuis 10 ans, Young & Rubicam s’occupe de la communication de Décathlon. Si l’agence accompagne son client depuis si longtemps, c’est qu’elle a su développer une image de marque efficace grâce à des campagnes créatives et souvent teintées d’humour.
Les campagnes toujours décalés sont aussi réalisées avec beaucoup de finesse. La « touche » Décathlon, c’est de mettre en scène des sportifs ordinaires dans des situations extraordinaires. Le sport permettant non seulement de se dépasser, mais aussi de dompter la nature. Voici donc une sélection des meilleures campagnes de communication de la marque qui va « à fond la forme ».
Les campagnes toujours décalés sont aussi réalisées avec beaucoup de finesse. La « touche » Décathlon, c’est de mettre en scène des sportifs ordinaires dans des situations extraordinaires. Le sport permettant non seulement de se dépasser, mais aussi de dompter la nature. Voici donc une sélection des meilleures campagnes de communication de la marque qui va « à fond la forme ».
TankBooks: Tales To Take Your Breath Away
Yasmine Zalek
TankBooks is a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.
TankBooks is a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.
When to choose a red color for website design? +20 Amazing Examples
Choosing the right color and color scheme for website design is just as important as selecting graphics and content. Colors have many different effects on people but red is something special. Red color is the most emotionally intense color and good for attracting attention, also symbolizes, anger, violence, lust, passion and can actually raise people’s blood pressure, stimulates a faster heartbeat and breathing. It is also the color of love and beauty as well. The association with love and beauty is possibly related to the use of red roses as a symbol of love.
Red color is one of the three Primary Colors. Those three colors, Red, Yellow and Blue are the base colors for every other color on the color wheel. Primary colors are useful for designs or art that needs to have a sense of urgency and speed. Primary Colors are the most vivid colors when placed next to eachother, which is why you’ll notice that most fast food joints use primary colors in their logos and for interior decorating schemes, as it evokes speed. Red really catches people’s attention, and can be used either in a negative and positive way, to indicate danger and emergency, or to gain more viewers.
Red color is one of the three Primary Colors. Those three colors, Red, Yellow and Blue are the base colors for every other color on the color wheel. Primary colors are useful for designs or art that needs to have a sense of urgency and speed. Primary Colors are the most vivid colors when placed next to eachother, which is why you’ll notice that most fast food joints use primary colors in their logos and for interior decorating schemes, as it evokes speed. Red really catches people’s attention, and can be used either in a negative and positive way, to indicate danger and emergency, or to gain more viewers.
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